Mixed Signals: Premium Fast, Brand Culture as Luxury, Moments in Between
Points of hybridization, commercialization as capitalization, the targeting of brand-backed culture over hype, uncover direction in market demand, and points of immediate fails and sure successes.
There's something bigger to be discussed around value. My question to a lot of fashion buzz and news this week has been 'in this economy?' or a 'makes sense'. I thought a lot about value too, a sentiment that seems to be the gravitational pull for both fast fashion and luxury. This week's mixed signals are:
Signals Up
Innovation x Market Readiness
Approved…
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